I am Visual Story Editor for News Limited Australia.
If you have a visual story for me, please email simon.crerar@news.com.au
My position is a new one, and although not specifically created for me, it may as well been: I am a very visual kind of guy.
Visual storytelling = stimulating, thought-provoking eye candy
I am based in Sydney with the core Network team, but we have staff in Melbourne, Adelaide, Brisbane and Perth too. We work from 05:00 in the morning to midnight, when we hand over to the NYPD* in New York City.
We have twenty or so specialist reporters, a team of content producers, designers and developers and complimentary Network Sport, Features and Tablet teams.
My desk on the Network News Desk, Holt Street, Sydney NSW
We create visually focused news stories, compelling photo galleries, multimedia and interactives for news.com.au, thetelegraph.com.au, heraldsun.com.au, couriermail.com.au, adelaidenow.com.au and perthnow.com.au.
So, what the hell is a visual story?
Something visually focused that stops readers in their tracks, drags them in and spit them out the bottom of our yran stimulated, happy and wanting to share.
My first visual story for the Network was Stunning star trails over Australia, which featured on home pages around Australia, generating tens of thousands of page impressions and thousands of Facebook recommendations.
The story got a great promo across the network…
Star trails by Van Gogh: promo on couriermail.com.au
In various spots on our mastheads’ home pages…
Nice treatment from my friends in the west on perthnow.com.au
The story was published just before we started officially rolling on July 1, 2012.
Here’s a sample of the stuff I did in week one
At first glance he looks like he's been painted, but no, this rare African lizard really is sporting a Spider-Man suit
MONDAY
Spider-Lizard: is this rock lizard Spider-Man in disguise?
TUESDAY
Naomi Watts wows as Lady Diana on set of biopic Caught in Flight
WEDNESDAY
NSW hopes Obama-inspired poster of skipper brings Blues Origin victory
THURSDAY
Miracle rescue after horse falls down mine shaft in Far North Queensland
FRIDAY
Meet The Shard, Europe’s tallest building: with AWESOME interactive
WANT MORE?
Search news.com.au for more Simon Crerar yarns
I have lots of plans for visual storytelling over the coming months, sharing the best of Australia with the world and the best of the world with Oz. Stay tuned!
*News Corp’s New York Production Desk sadly, not the cops.