Cut Through.

How can I help you?

Since 1999, I have survived and thrived in turbulent times for media. I can help you negotiate this most challenging of moments, and build a strategy to cut through in your future operating environment.

I have spent the 21st century working for some of the world’s biggest publishing brands, including The Times, The Guardian and BuzzFeed. In 2020 I worked with five regional Australian publishers on a Google News Initiative-funded project trialing new digital business model. In 2021-22 I worked with the Digital Publishers Alliance, Judith Neilson Institute and Walkley Foundation on various strategic, organisational and award program-related projects.

I live and breathe digital media.

I have built huge cross platform audiences (.com, Facebook, Insta, Twitter, YouTube), created work that has inspired real world impact at scale, and delivered seven figure brand wins.

I have proven content, revenue and growth strategies to help your business survive this moment of intense pressure on traditional models.

I’ll deep dive into the data to diagnose where you’re at, work with you to determine strategies for your objectives, then provide tactics to help you nail them.

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I can help you transform your business to win in these rapidly-changing, digitally driven times.

“Media is about what is new, what is next... what makes sense next?” – Adam Moss, New York

What’s next?

Note: as of October 2022 (after three years consulting) I am back in full-time employment and no longer accepting new projects. I am always happy to chat and offer pro bono advice if I have bandwidth.